Business Development: How to Land a High-Paying Tech Job Without Coding
What is Business Development?
Business Development is the art of finding new opportunities for a company to grow. Unlike sales (which is transaction-based), BizDev is about partnerships. It is about saying: “How can my company and your company work together to make more money?”
BizDev bridges the gap between the product and the market.
Top 3 Skills You Need (No Math Required)
Research & Prospecting
Can you use LinkedIn to find the CEO of a company? Can you find their email? Good BizDevs are like detectives. They know exactly who the decision-maker is.
Communication (Cold Emailing)
You need to be able to write an email that gets opened. You need to be persuasive, concise, and professional. This is “Copywriting” applied to emails.
Relationship Building
People buy from people they trust. BizDev is about having coffee, making calls, and building long-term trust, not just making a quick sale.
How to Get Hired (The Strategy)
Do not just send your CV. Prove you can do the job before you get the job.
The “Free Work” Method:
- Pick a company you like (e.g., a local software agency).
- Find 3 potential clients for them (e.g., 3 restaurants that need a website).
- Email the CEO: “Hi, I love your agency. I found 3 restaurants that need your services. Can I introduce them to you?”
If you do this, you will be hired instantly.
Sales vs. Business Development
| Feature | Sales 💰 | Business Development 🤝 |
|---|---|---|
| Goal | Close the deal now | Open a door for the future |
| Focus | Customers (B2C) | Partners/Other Companies (B2B) |
| Mindset | Aggressive | Strategic |
Master the Soft Skills
Learn how to write cold emails that get replies. Watch our communication masterclass.
Watch on Casaawe Tech